Being able to hold people’s attention, keep them on your site and get them to convert may seem like a hard task, but when broken down, Conversion Rate Optimisation (CRO) is made up of simple, actionable steps. In addition to UX best practices, you can improve your conversion rate and remove any...

Understanding exactly what your customers want has been at the heart of successful business since the dawn of commercial time. We’re continually refining our thinking and approaches to help place a customer centric mantra into everything that we do too. We’d like to share our thoughts on what customers currently want and expect from good web design.

Without a clear strategy, careful planning, and realistic investment, many businesses will fail to realise the potential that a well-implemented mobile app can bring

There are a staggering number of directions customers can take when researching and buying products. With information, reviews, comparisons, and ever expanding marketplaces, all available online, consumers have more control over their own buying journeys than ever before.

As part of his studies, Ralph came to work with Versantus for a week. Ralph's 16, and had never built an Amazon Echo skill before. In a week, he created something so awesome, we offered him a job.

I saw a website today that still uses frames to display its content. Anyone remember frames? These were used in the early days of the web to provide layout to pages. They were amazing.

We’re often asked to review existing websites and applications to improve their usefulness or increase conversions. We love doing this. Like any brand property, websites need to develop and change as your users, your products and your competitors change - and there are often several areas that can be tuned.

Here at Versantus, we have been refining our visual design process, cherry picking what we believe are the essential components from areas such as graphic design, user centred, and interaction design, to come up with a set of clear effective steps that help us do more for our clients.

Here at Versantus, having already created several “conversation bots”, we are firmly in the belief that the right VUI’s in the right scenarios can make interaction with computers easier, less stressful, more accessible and pleasurable, as well as reducing the time & cognitive processes required to perform a task.

Today we have so much choice with the styles of fonts available to use on our websites, which go a long way to creating a unique and great user experience. However, it is easy to get a bit carried away with the design and make reading your website's content difficult.