Powerful, responsive website with some clever tricks up its sleeve

Bruce's Doggy Daycare

About the project

Founded in 2008 by Bruce Casalis, Bruce’s Doggy Day Care is the UK’s most respected and recognised dog day care service.   Bruce’s web site was looking tired and jaded and the pages performed poorly on mobile devices.  For a company like Bruce’s which has a high percentage of mobile searches because of its physical locations and catchment areas, this was an increasing competitive disadvantage.  

As Bruce opened more sites, the slow process of uploading the weekly dog-e diaries became an increasing drain on staff time.

What we did

We created a smart, modern web presence for Bruce's Doggy Day Care that is fully responsive and mobile friendly.

Bruce was particularly keen that none of his hard work building web traffic and visitors over the last few years was lost, and we used our Drupal expertise to make sure that every single URL from the old site that may have been favourited by a user or indexed by a search engine is still in place and working.  

For the team the weekly task of uploading the much-anticipated dog-e diaries now takes 1 minute per field, rather than 10 minutes.  
 

The outcome

The new site works beautifully across all devices, but particularly so for potential clients searching for local day care providers on their smartphone. Existing customers can enjoy their weekly dog-e diary gallery on their tablet from the comfort of their sofa with a smart new gallery format hosting larger clearer images.  Google loves it too, for its responsive capabilities and full house of working links.  

We also snuck in some clever new features like the route finder to allow prospective clients to check out if their address is on a canine collection route.  
 

"We’re really impressed with the end result.  All of the little details are just right, which makes such a big difference to how the site looks overall.  It’s about looking superior among the competition and the new website really helps us to do that." ~ Bruce Casalis