Helping you create an identity
The purpose of brand design is to establish a consistent and cohesive visual language that helps differentiate a brand from its competitors, resonates with the target audience, and creates a strong and memorable impression. It plays a crucial role in shaping how a brand is perceived and recognised by consumers.
Are you a budding new startup in need of a visual identity? Or an established company looking for a refresh? We have you covered right here.
Why is having a GREAT brand important?
Brand design goes beyond just creating a logo or visual assets. It involves understanding the brand's mission, values, and target audience, and translating them into a visual representation that reflects the brand's essence.
Standing out in the crowd is key to brand recognition and being identified as “the company that does that!”. Think of a few companies off the top of your head and you can guarantee they have a great brand.
Does your old brand feel tired, in need of change or lacking consistency?...
A brand refresh (also known as brand revitalisation or brand update), is the process of updating and modernising an existing brand while retaining its core elements and values. It involves making strategic changes to the brand's visual identity, messaging, or positioning to rejuvenate the brand and enhance its relevance in the market.
These changes can be applied to both your current website(s) and social platforms, allowing you to push out the new, refreshed brand quickly and effectively.
...or you are a startup and don’t have a brand!
Then you have come to the right place! With our branding process we can help you on the way to having your own NEW identity that encapsulates everything you stand for.
Our process can include the following stages:
Research and Analysis
This stage involves conducting market research, competitor analysis, and understanding the target audience. It helps in identifying market trends, consumer preferences, and competitive landscape, providing insights for brand positioning and differentiation.
Based on the research findings, a brand strategy is developed. This includes defining the brand's mission, vision, values, and positioning in the market. It also involves identifying the brand's target audience and creating a brand persona or archetype that represents the brand's personality and characteristics.
Brand Identity Development
In this stage, the visual and verbal elements of the brand are created. This includes designing the logo, selecting typography, determining the colour palette, and creating other visual assets such as imagery, icons, and graphic elements. We can also look at the brand tone of voice, establishing messaging guidelines to ensure consistency in brand communication.