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If you've never made a mistake, then you've never tried anything new

Can free Marketing Automation boost your Inbound Marketing?

Can free Marketing Automation boost Inbound Marketing? Of course, as a digital agency we’re going to say yes! But bear with us while we walk you through why we think that marketing automation (and especially FREE marketing automation) could be a real boost to your marketing activity.

Marketing Automation 101

Managing meetings made more magical, with help from Alexa

As part of his studies, Ralph came to work with Versantus for a week. Ralph's 16, and had never built an Amazon Echo skill before. In a week, he created something so awesome, we offered him a job. Read more

Feeling nostalgic for frames

I saw a website today that still uses frames to display its content. Anyone remember frames? These were used in the early days of the web to provide layout to pages. They were amazing. 1997 was the year I left Sheffield University with a 2:1 in Philosophy. They were happier, simpler times.Read more

Learning about your website's audience face to face

We’re often asked to review existing websites and applications to improve their usefulness or increase conversions. We love doing this. Like any brand property, websites need to develop and change as your users, your products and your competitors change - and there are often several areas that can be tuned.Read more

How to get your IT stuff done fast

We've all been there, you've got a deadline to meet and a critical piece of tech has failed on you. You send your support ticket into the support desk abyss and you sit there waiting for a response hour after hour. You're not sure if it's even been noticed .Read more

The Versantus Visual Design process

Here at Versantus, we have been refining our visual design process, cherry picking what we believe are the essential components from areas such as graphic design, user centred, and interaction design, to come up with a set of clear effective steps that help us do more for our clients.Read more

UX: User testing chat bots before you start coding

Here at Versantus, having already created several “conversation bots”, we are firmly in the belief that the right VUI’s in the right scenarios can make interaction with computers easier, less stressful, more accessible and pleasurable, as well as reducing the time & cognitive processes required to perform a task.Read more

Building a scalable chat bot with Drupal

When someone suggested we build a “conversation bot” for the Badminton Horse Trials, so that eventing fans could get live results, news and interviews from the event, we originally thought “why?”, then “why not?”, and then “how?”.Read more

Some simple tips for improving your website's typography for a better user experience

Today we have so much choice with the styles of fonts available to use on our websites, which go a long way to creating a unique and great user experience. However, it is easy to get a bit carried away with the design and make reading your website's content difficult.Read more

Alexa, get me a carrot

If horses could talk (apart from Mr Ed, of course, of course), they’d want to talk to the new Amazon Echo “skill” that we've just launched in time for this year's Mitsubishi Motors Badminton Horse Trials.Read more

UX Design: Helping your users know where to click next

Although we would rather our website users carefully read entire web pages before taking action, in reality, they seldom do and are more likely to quickly scan your content and immediately click on the 1st indication of an answer to their question.Read more

Creating better homepages for your users

Your homepage is the first impression many users will have of your business, it is after all the gateway to a site’s content as well as a globally understood convention - all websites have homepages. Read more

Award winning work, whether we win or not

I love what we do for all of our customers and partners. Watching our team grow over the last seven and a half years has been inspiring, and the quality of work we do just keeps on getting better and better.Read more

Wireframing websites made simple

For some time now we have been creating black and white wireframes of web pages to help our clients plan & organise their websites content and features. Read more

Why you need a (great) project manager

So you’re watching The Apprentice, and the cocky team manager has just declared that they’re the “best of the best!” and that ‘”failure is not an option!”. A few minutes later, you’re guffawing at the TV as their project falls apart around them.Read more

Button or Link? Don’t make me think!

Well thought out buttons and links are vital to the success of your website and should make user’s choices easy.By ‘text links’ (sometimes called hyperlinks) I am referring to the links that often appear in the website’s copy which link to other content of interest but not of key importance.Read more

Is a slow website killing your business?

Hands up anyone who likes to wait for ... well, anything? No takers? Of course not, because nowadays we can’t cope with waiting. We can get ice cream in under an hour with Amazon Prime Now, instant unlimited music from Spotify and even instant hot water for your morning brew.Read more

What are Proto-personas, and how can they help us make better design decisions?

Speaking to customers about their experiences of using our services is a great way to gain insight into our services. Creating user personas which represent these customers is an excellent way to maintain this relationship and inform decisions.Read more

What is UX design and why is it important?

For us at Versantus, the UX focus is how intuitive the websites and applications we create are and how they make the end user feel.Read more

Five simple techniques to improve your organic Google rankings

You want to be number 1 on Google, but you don't want to spend thousands on PPC ads or SEO. How can you use Google's built-in technology to rank more highly for your company's key search phrases?Read more

Simple steps to spruce up your website

Think that your site looks tired, cramped and cluttered? You’re not alone. Let our senior designer, Sam Cranwell show you how to smarten up your website with some basic rules of web design. Read more

7 tips to improve your website security

Like pensions, flossing, and insurance, website security is one of those things that business owners know they should be dealing with, but often don't. It's left on the “some day” list because real work and real life gets in the way. I Read more