Digital Transformation in Higher Education

Your trusted digital partner

Are you facing digital challenges in your higher education institution's web and communications efforts? We get it - managing a successful digital strategy in the education sector comes with its own unique set of hurdles.

At Versantus, we're experts at tailoring solutions to fit the unique needs of higher education institutions like yours. We can help you overcome
the following challenges:

Digital strategy and planning

In the fast-paced world of UK higher education, having a strong online presence and robust digital services is crucial. Our experienced team is here to help you master your institution's digital strategy, supporting the productivity and well-being of your staff and students, and showcasing the outstanding educational services your institution provides.

We know that aligning everyone's goals and strategies is the key to creating a great digital experience. Our project discovery and planning services are an ideal way to get started, creating collaboration between your stakeholders, harmonizing their goals and objectives, and formulating a practical plan to deliver your shared vision.

Successful, thoughtful IT for the education environment

IT provision in higher education has unique constraints and requirements, and we're pros at navigating them – from branding and governance to security. We are committed to accessibility, making sure everyone has a user-friendly experience through thoughtful design and following Web Content Accessibility Guidelines (WCAG). We’ll make sure that your digital presence fits right in with your institution’s branding and technical guidelines, and is also a joy to use.

With expertise in open-source platforms like Drupal, our team of specialists excels in implementing personalization strategies, tailoring interactions to meet specific needs and interests, and creating a personalized and engaging digital experience. Our team can also assist in managing large volumes of content and data, creating robust workflows and content governance policies. We can collaborate with your internal team to safeguard you against cyber threats and data breaches, and we also offer our own hosting services.

Mockup of International House World Organisation website

Online visibility and marketing

In the ever-evolving landscape of online visibility and marketing for higher education, our web development services will propel your institution to the forefront. Starting with effective web design, we craft mobile-friendly, search engine-optimized websites that look stunning and are effortlessly easy to use.

Our search engine optimization (SEO) game is on point, and we’ll tailor strategies to boost your institution's visibility and connect with the perfect students. Add in our PPC magic on platforms like Google, and you've got a combination that turns web visitors into students actively seeking your educational services. We’ll establish and refine an ongoing SEO and PPC strategy for you to keep maximizing those conversions.

We specialize in content creation so let us craft a story that showcases your institution's unique educational and research experiences, setting you apart in a crowded market.

Technology adoption, efficiency and investment

Keeping up with technology trends is a must and we’re here to help you adapt and thrive in the fast-paced digital environment.

Our web development services come with easy, hassle-free management and maintenance tools to make updating content a breeze. Accurately gauging the impact of digital initiatives is vital for informed decision-making and refining your digital strategy for optimal performance. We'll set up tools to provide your team with valuable insights and measure ROI.

Benefits

Expand the online reach of your educational services.
Position your institution as a top choice for students and their families.
Provide great services for your current students and staff.
Expect more inquiries seeking your educational services.
Flexible pricing that fits your needs and budget.

While you focus on providing quality education and support, we'll expertly manage and improve your digital performance.

What's next?

Get in touch with us today to explore how we can assist you in tackling your digital challenges and enhancing your higher education institution's online presence and engagement. Let's create a brighter future for your institution together.

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Services we offer...

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Strategy and consultation

We utilise research, discovery sprints, digital roadmap planning, technical strategy, prototype design and development to deliver a full go-to-market strategy, complete with recommendations for the best results.

Development

Websites, web applications, e-commerce sites, mobile apps and endless integrations and migrations (to name a few) are our development team's bread and butter. We get a kick out of tricky and technical challenges, priding ourselves on delivering world-class solutions.

Design and UX

User-centric design is at the core of every successful digital product. Using behavioural data, research tools, usability testing, journey mapping and wireframe design, we can test your site's UX and design solutions fit for market success.

Digital Marketing

We strive to deliver realistic digital marketing advice and support with measurable data to understand your customers and your online presence. Well executed digital marketing strategies improve your companies visibility, reputation and help you to achieve your business goals.

Support and hosting

We offer complete Drupal hosting and support services (including CRM, data, integrations, and marketing). What's more, we keep it in-house so you can be assured that it's always someone from Versantus on hand.