Your trusted digital partner

Are you facing digital challenges in your higher education institution's web and communications efforts? We understand that managing a successful digital strategy in the education sector comes with its unique set of hurdles.

At Versantus, we specialise in providing tailored solutions that address the specific needs of higher education institutions like yours. Our team of experts is well-versed in working with open source platforms like Drupal and can help you overcome the following challenges:

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Smart planning

  • Align digital strategies with your mission and values, prioritising student and faculty well-being.
  • Tailor digital plans to highlight your exceptional educational services.

Effective web design

  • Design a mobile-friendly, search engine-optimised website.
  • Ensure prominent visibility on search engines for relevant educational queries.

Search engine optimisation

  • Employ SEO strategies to increase institution visibility.
  • Ensure top choice status when prospective students search for educational services.

Strategic advertising (PPC)

  • Manage PPC campaigns on platforms like Google to connect with potential students and families.
  • Create compelling content for ads to captivate your target audience.

Maximising conversions

  • Optimise your site to enhance the user journey, making enquiries and admissions effortless.
  • Boost the conversion rate, ensuring that more visitors transform into students seeking your educational services.

Compelling content

  • Craft content that highlights unique educational experiences.
  • Position your institution as the trusted choice in the education sector.

Web accessibility standards

  • Ensure your website aligns with accessibility standards mandated in higher education.
  • Create unique and innovative user experiences for all through adherence to Web Content Accessibility Guidelines (WCAG).

Content management and maintenance

  • Empower content creators and editors with user-friendly CMS.
  • Establish content governance policies and workflows for accuracy and relevancy.
Mockup of WEA website
Mockup of International House World Organisation website

University mandated branding or tech

  • Navigate university-mandated branding and tech requirements.
  • Ensure digital presence aligns seamlessly with institutional branding and technology guidelines.

Integration and interoperability

  • Excel in integrating digital tools and platforms.
  • Ensure smooth interoperability to streamline operations.

Content and data governance

  • Manage large volumes of content and data across departments.
  • Establish robust content governance policies and workflows for a high-quality web presence.

Data security and privacy

  • Ensure robust data security measures to protect against cyber threats and data breaches.

Personalisation and User Experience (UX)

  • Implement effective personalisation strategies.
  • Optimise user experiences across digital channels to meet specific needs and interests.

Keeping up with technology trends

  • Stay at the forefront of digital innovations.
  • Implement relevant technologies to future-proof your digital strategy.

Measuring ROI and analytics

  • Utilise comprehensive analytics and reporting tools.
  • Gauge the impact of digital initiatives accurately.

Cross-departmental coordination and collaboration

  • Align different departments' goals and strategies for a cohesive digital experience.
Mockup of International House World Organisation website

Benefits

  • Expand the online reach of your educational services.
  • Position your institution as a top choice for students and their families.
  • Enhance your online reputation.
  • Expect more inquiries and admissions seeking your educational services.
  • Flexible pricing tailored to your unique needs and budget.

While you wholeheartedly provide quality education and support, we'll expertly manage the digital complexities involved in attracting more qualified students and families to your institution.

Get in touch with us today to explore how we can assist you in tackling your digital challenges and enhancing your higher education institution's online presence and engagement. Let's create a brighter future for your institution together.

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