Our intelligent, data-driven PPC campaigns have helped our clients achieve success with their digital marketing goals. We have a thorough understanding of ad implementation and successful budgeting that help us manage your PPC campaigns. This not only delivers traffic, but also drives conversions and builds brand awareness.
Using data-driven insights alongside technology and creativity, we will build robust campaigns and deliver these to your target audience. With the right strategy and thoughtful implementation, PPC campaigns can make a real difference to your bottom line. Our paid service offering includes Google Ads, remarketing, display advertising, paid social, audits and consultancy.
Attracting your audience
It is really important to ensure your ads are reaching the people you want to be seeing them and with our help, we create ads that are relevant and timely to your target audience. We pair this with enticing and exciting copy to capture your audience’s attention, persuading them to take action!
Effective PPC campaigns require careful planning, execution, and continuous optimisation to achieve desirable results. We take a professional and methodological approach to your paid campaigns so that you will see return of investment (ROI).
We identify relevant and high-performing keywords related to your business, looking at search volumes, competition, and potential costs.
Organise your PPC campaign into well-structured ad groups and campaigns. Each ad group should focus on a specific theme or set of keywords to ensure ad relevance and improve click-through rates.
Craft compelling and relevant ad copy that aligns with your campaign goals. Highlight unique selling points, include a strong call-to-action, and use relevant keywords in your ad text. Test different ad variations to determine which ones perform best. Take advantage of ad extensions to provide additional information and increase their visibility (such as site links, call extensions, location extensions, and callout extensions) to enhance your ad's appeal and CTR.
Landing page optimisation
Create dedicated landing pages that are tailored to your ads and provide a seamless user experience. Optimise landing pages for speed, relevance, and user-friendliness to improve conversion rates.
Set appropriate bids for your keywords based on their performance and relevance. Continuously monitor and adjust your bids to maximize your ad visibility while staying within your budget.
Implement conversion tracking to measure the effectiveness of your PPC campaigns. Track important actions, such as form submissions, purchases, or phone calls, to understand the ROI of your ads and optimise your campaigns accordingly.
Monitoring & optimising
Continuously monitor your campaign performance, including click-through rates, conversion rates, and cost per conversion. Analyse the data, identify areas for improvement, and make data-driven optimisations to enhance your campaign's effectiveness.
Regularly review and analyse your PPC campaign performance. Generate reports that provide insights into key metrics (such as impressions, clicks, conversions, and return on ad spend). Use these reports to evaluate your campaign's success and inform future PPC strategies.