Personalisation isn’t a new trend, it’s been a definable practice since the early 2000s. However, with increased user data collection and decreased attention spans, capturing audiences with targeted messaging is vital to stay relevant in the current digital landscape. If you’re looking to provide...

There’s an app to compliment most areas of our lives, and in February alone there were 88,500 new Android apps. With all this competition, is it too late for your business to get a share of the app market? We don’t think so. Here are just a few key reasons why apps are a great investment in 2021. As...

Developing a native app is no small feat, and choosing between iOS and Android is no different. The operating system you choose could determine whether your app is a success or not. In many cases your app and offering will naturally lend itself better to one operating system, so here’s what you...

The latest mobile app trends are focused on improving usability and creating new digital experiences. These trends are set to change the way users consume content and interact with apps. Adapting your app to accommodate these trends will ensure you’re exceeding user expectations. Here are the three...

From SMEs to large-scale ecommerce enterprises, WordPress’ commerce focused plugin, WooCommerce, is built for digital longevity. If you’re undecided on whether it’s the best platform for your business, this post should help. We’re going to walk you through the key factors that make WooCommerce a...

With the growing importance of digital experiences, the need for improved UX and web design is no longer a ‘nice-to-have’. Web design and UX lean ever closer to making information and products more accessible for users, with an emphasis on personalised experiences. So much so, that users now expect...

Voice commerce allows customers to purchase products or services through a voice-enabled smart device, such as Google Home or Amazon Echo. Using this technology, ecommerce businesses can provide their customers with a unique purchasing experience. The more developed AI becomes, the easier it’ll be...

If you’d like to understand what voice search is, growing trends and how your business can optimise for it, this article is a great place to start. What is voice search? Voice search combines voice recognition technology with search engine queries to provide users with accurate search results via a...

G-Cloud is a Government framework launched in 2012 aimed at making procurement easier for public sector organisations in the UK. G-Cloud enables organisations to procure services without the need to run a full tender process. They can use the ‘Digital Marketplace’ to search for and purchase services...

It is International Women’s Day 2020 and over the past week we asked all of the team at Versantus to take a break from coding and cast their minds to the most influential and inspirational women in their lives. The brief was simple yet surprisingly difficult, (like trying to name just one all-time...