Most recent event
Mind the gaps in your customer journey
How do you know which parts of your marketing are really driving results? Customers often interact with several channels before making an enquiry, yet the final click or phone call can get all the credit.
In this session, our guest host Ellie from Mediahawk looked at how better tracking can connect phone enquiries to marketing activity, reveal what’s working and give business leaders and marketing managers greater confidence in their marketing decisions.
What is Versantus Presents?
Versantus Presents is our way of opening the doors and sharing what we know.
Every few months, one of our team (and sometimes a special guest) runs a free webinar on a digital topic we care about, from SEO and UX, to Google Ads, to the growing world of AI.
It all started with our internal Lunch and Learns, but we decided not to keep the good stuff to ourselves. These sessions are open to everyone: clients, friends, and anyone curious. No jargon. No fluff. Just practical advice, light bulb moments, ideas to spark creativity, and space for questioning people at the rock face.
It’s great to see our team sharing their expertise. These sessions show the best of Versantus, smart people, clever ideas, and open conversation
Matt Gilbert, Versantus Managing Director
What you've missed!
Over the past year we’ve taken Versantus Presents in a few different directions, from interactive SEO quizzes to practical deep-dives. Each session has been shaped by the presenter, their expertise, and the questions people brought along. No two events feel the same, but they all share the same goal, giving you clear, useful takeaways in a friendly and open setting.
Mind the gaps in your customer journey
Most of your best leads don’t arrive in a straight line. They click an ad, read a blog and compare you on their phone. Then, when the sale gets credited to that ‘last click’ or the phone call, the marketing that did the real work goes unnoticed.
This session explored what your marketing is actually delivering, helping business leaders and marketing managers get clearer results. It was particularly relevant for businesses where phone calls play a big part in generating leads, or where there’s a need to get more from their ad spend.
How AI is reshaping search (May 2026)
In this Versantus Presents session, Matt Gilbert unpacked how AI is reshaping search and what that means for visibility, traffic, and performance. If your strategy is still focused purely on rankings, you’re already missing part of the picture. The session explored how AI systems decide what content gets surfaced, cited, or ignored, and what organisations need to do differently to stay visible.
Big Marketing Quiz of the Year 2025! (December 2025)
Our customers and friends joined us for the Versantus Presents: Big Marketing, SEO, Tech, AI, Everything Quiz of the Year 2025! This was the second year for our big quiz, a fun, fast paced look back at the digital highs, lows, and “did that really happen?” moments of 2026. Questions included marketing madness, AI breakthroughs, viral trends, and a few surprises from the Versantus team.
Say Hi to AI (September 2025)
On Tuesday 23rd September, our CEO Nik Roberts was joined by special guest James Frewin for a practical, no-fluff session exploring how AI and Human Intelligence can work better together.
They unpacked what’s actually useful right now, shared real-world examples from teams already using AI in smart, sustainable ways, and tackled the risks without slipping into sci-fi territory.
How to avoid the Google Ads money pit (June 2025)
Luke, our Marketing Manager and PPC specialist, pulled back the curtain on where ad budgets often get wasted. From poor targeting to missing tracking, he highlighted the mistakes that drain spend and explained how to avoid them. The session gave attendees simple, actionable steps to make every pound work harder.
How to avoid the Google Ads money pit
Best practices for conversion (March 2025)
Dan, our senior UX designer, and Ant, our VWO expert, teamed up to show how small usability tweaks can lead to big results. They shared real-world examples where improving forms, navigation, or calls-to-action made a measurable difference. Attendees left with practical ideas they could test straight away.
SEO for AI (January 2025)
Matt explored how the rise of AI is reshaping search and what that means for businesses. He broke down the shift from traditional SEO to optimising for AI-driven engines, sharing tools and techniques that keep content discoverable. The session balanced insight with action, helping attendees understand how to adapt and stay ahead.
Christmas SEO myths quiz (December 2024)
We kicked things off with a festive twist, an interactive quiz designed to bust common SEO myths. It was part education, part entertainment, and a chance to bring clients and friends together at the end of the year. Laughter, learning, and a few surprising answers made it a launch to remember.
Busting the top SEO myths with a Christmas quiz