UX design

"Design adds value faster than it adds costs." ~ Joel Spolsky

 
Paloma
Paloma
23rd Jul 2021

How to get started with website personalisation for increased conversions

Business
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Technology
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UX design
Personalisation isn’t a new trend, it’s been a definable practice since the early 2000s. However, with increased user data collection and decreased attention spans, capturing audiences with targeted messaging is vital to stay relevant in the current digital landscape. If you’re looking to provide...
 
Sam Cranwell
Sam Cranwell
26th Apr 2021

How interactive maps can improve user experience on your site

UX design
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Business
Interactive maps are web-based maps that allow users to click, pan and zoom for further information. They can be geographical maps to show location-specific data, or use layers to showcase multiple data sets. Some interactive maps use geo-tagging technology, where a GPS system is used to identify...
 
Sam Cranwell
Sam Cranwell
20th Apr 2021

Mobile app accessibility: why it's important and what you can do about it

UX design
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Mobile apps
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Business
If accessibility has been an after-thought in your mobile app’s design and development process, this article is for you. With multiple countries enforcing accessibility laws and regulations to ensure business online also serve disabled and impaired users, accessibility should be on your priority...
 
Matt
Matt
4th Mar 2021

Why you should consider WooCommerce for your enterprise

Web applications
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UX design
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Technology
From SMEs to large-scale ecommerce enterprises, WordPress’ commerce focused plugin, WooCommerce, is built for digital longevity. If you’re undecided on whether it’s the best platform for your business, this post should help. We’re going to walk you through the key factors that make WooCommerce a...
 
David
David
4th Mar 2021

How to ensure your ecommerce site is a success

UX design
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Search Engine Optimisation (SEO)
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Web applications
It takes a clear, actionable strategy to get ahead in ecommerce nowadays. But how do you get more traffic to your site in the first place? And how do you improve the likelihood of conversions? We’ve outlined some key features that, when implemented correctly, can lead to increased growth and...
 
Sam Cranwell
Sam Cranwell
26th Feb 2021

Website Design and UX Features to Look Out For

UX design
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Web applications
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Technology
With the growing importance of digital experiences, the need for improved UX and web design is no longer a ‘nice-to-have’. Web design and UX lean ever closer to making information and products more accessible for users, with an emphasis on personalised experiences. So much so, that users now expect...
 
Nik Roberts
Nik Roberts
17th Feb 2021

Web and digital trends: A year in review and 2021 forecast

UX design
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Alexa & Google Assistant
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Custom software applications
What do businesses need to consider in web design for improved customer experience in 2021? As technology and the digital world ever evolves - even more so due to the recent pandemic and physical separations - so does the need for designers, digital businesses and web teams to keep at the forefront...
 
Matt
Matt
8th Feb 2021

Marketing automation features to help your business' digital growth

Business
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UX design
Bespoke brand experiences drive repeat conversions and prolonged engagement, but personalising marketing material can be a large task to undertake. This is where marketing automation comes in. Marketing automation allows you to streamline your marketing processes and make them more effective. Here...
 
Sam Cranwell
Sam Cranwell
23rd Dec 2020

Mobile App UX Do's and Don'ts

Mobile apps
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UX design
If your app’s UX doesn’t hit the bullseye, it’ll leave your customers feeling bored and uninspired. A MoEngage study found that users will typically uninstall an app within two weeks of its download. That’s a high price to pay, and can often be a result of poor UX. To help combat this problem, we’ve...
 
Sam Cranwell
Sam Cranwell
15th Dec 2020

How can I increase my website conversion rate?

UX design
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Search Engine Optimisation (SEO)
Being able to hold people’s attention, keep them on your site and get them to convert may seem like a hard task, but when broken down, Conversion Rate Optimisation (CRO) is made up of simple, actionable steps. In addition to UX best practices, you can improve your conversion rate and remove any...