Building a lead-generation for people seeking a CELTA or DELTA course
A lead generation site
Launch website International House World Organisation is a global network of 150 affiliated language schools in more than 50 countries. IH World wanted to build a lead-generation site which they could use as a central focus for people around the world looking for a CELTA or DELTA course.
As a brand new service to their partner schools and their first paid referral service of its type – they needed a more commercial approach than their existing information/brochure site and one that was flexible and could scale as the market needs evolved.
IH World were looking for a web developer with a proven track record and a team that understood their needs and they could work well with.
Tackling the tech
After understanding the objectives and success criteria for the site and reviewing initial content ideas, we worked with the IH World team to produce a design and user experience that captured visitor imaginations and encouraged sign up to their range of courses.
We undertook a technology review, looking at Drupal and WordPress, showing how both would work, and helped to make the right choice for their requirements (Drupal 8).
We also helped tackle the technology challenge of managing, allocating and tracking inbound leads, and introduced marketing automation tools which helped to map out a campaign to engage with site visitors, new prospects and students after taking a course. The marketing automation platform was integrated into the site so that visits and form-fills are tracked in one central place.
Testing the limits
Since its launch, the site has outperformed its target income, despite the limitations of the pandemic, and has offered a flexible platform for IH World to reorient their message to online. The team are particularly happy with the recommendation to integrate Mautic CRM and have valued the seamless process it has provided to engage and communicate with their audience.
"Your wonderful website has been performing very well for us with no glitches over the past months. We have exceeded our target on income from it - which is brilliant considering it was built with the intention of tempting people to all our wonderful destinations, and nobody has been able to go anywhere!" “It was a total pleasure. Just a lovely team to work with. Communication was great and I felt there was a good level of flexibility.
The team identified very clearly what was needed and showed an impressive understanding of our industry and what we were trying to achieve
Becky, Marketing Manager