New CRM for Ultimate Activity Camps boosts sales and reduces costs

Ultimate Activity Children's Camps

About the project

Ultimate Activity Camps provide children's activity days around the UK, helping over 100,000 children every year to have fun, healthy, and educational school holidays. Their existing website and CRM platform was out of date and wasn't working well any more. They came to us with an urgent need: build a replacement system in time for their 2018 sales easter and summer holiday sales cycle. 

What we did

Working closely with their management and operations teams, we quickly prioritised the features, design, and data requirements needed to move them quickly and safely from their existing system. We also agreed a range of improvements, including a responsive web design with improved UX, better overall performance, and easier reporting and administration for their team.

We knew we couldn't get everything done for the launch, so we divided the development into clear delivery phases that would maximise the benefit to Ultimate Activity whilst reducing risk and leaving them in control of their budgets.


The outcome

We helped them create a brand new booking engine, CRM, camp management system and mobile-responsive website in time for their January 2018 sales cycle. Their team and their customers are delighted with the final result, and year-on-year, they've seen a 20% increase in sales.

Ultimate Activity
Ultimate Activity
Ultimate Activity