What we do

Get your business into the AI answer

When your customers ask Claude, ChatGPT or Gemini who to talk to, the answer names just a handful of businesses. We help make sure yours is one of them.

You might know this as GEO, AEO or AI SEO. We work across Claude, ChatGPT, Gemini and Google AI Overviews.

Get your free AI snapshot
How it works

From your first snapshot to steady, measured progress

Free

Free AI visibility snapshot

We ask the main AI tools five questions your customers would ask, then talk you through who comes up.

  • Claude, ChatGPT and Gemini
  • Where you appear
  • Who appears instead
  • One-page summary
  • Short call
2 days

Onboarding audit

A deeper look at how AI tools see you, and why. New clients also get an SEO foundations check.

  • 20 to 30 buyer questions
  • Sources AI quotes
  • How you’re described across profiles
  • Pages that need direct answers
  • Crawling and indexing

Baseline and plan

We measure your starting point on visibility, content quality, technical readiness and business impact, then agree priorities with you in a live review.

  • Mention rate and share of voice
  • Content score
  • Technical readiness score
  • AI referral tracking in GA4
  • Priority plan

Monthly work

Steady improvements across your site, your content and what others say about you.

  • Structured data and schema
  • Speed and crawl fixes
  • Answer-first pages and FAQs
  • Topic clusters
  • Reviews and listings
  • Digital PR via our partner

Tracking

Your buyer questions are re-run weekly or monthly, so we can see what’s changing.

  • Mentions and citations
  • Share of voice vs 3 to 5 competitors
  • Pages AI tools quote
  • Visits and enquiries from AI
Monthly

Scorecard and review

A clear report against your baseline, then a call to agree what we do next.

  • Four-part scorecard
  • One visible win
  • Next month’s priorities
  • Quarterly progress review

Why now

Why invest in AI search?

Search is growing, not disappearing. Google still matters, but more questions now get answered straight away, in Google’s AI Overviews and AI Mode or in AI tools like Claude, ChatGPT and Gemini.

If you’re not part of that answer, a competitor probably is. AI search builds on good SEO, so the two work best together.

Working with Versantus

Your GEO team, all under one roof

Getting picked by AI comes down to the things we already do every day: a website that works properly, content that answers real questions, consistent information wherever you appear, quality backlinks from respected sites, and tracking you can trust.

  • A multi-talented team. Our people work across SEO, development, content and data, so we can fix things ourselves and show you what changed.
  • We use AI every day. We know how these tools think and where they trip up.
  • Any platform. Drupal, WordPress, Umbraco, Shopify and more.
  • Honest reporting. No promised rankings or guaranteed mentions, just a clear scorecard every month, measured against where you started.

Versantus has become an invaluable partner in our online success

Alison Hargreaves, CEO and Founder, Guides for Brides

FAQs

Your AI search questions, answered

Straight answers about GEO, how AI tools choose who to recommend, and how we help you show up.

Something else on your mind? Ask us directly.

Understanding AI search

What is GEO (generative engine optimisation)?

GEO is the work of helping your business get mentioned, cited and recommended in answers from AI tools such as Claude, ChatGPT and Gemini, and in Google’s AI Overviews and AI Mode. It builds on SEO, focusing on what these tools need to trust and quote you.

Is GEO the same as AEO or AI SEO?

Pretty much. GEO, AEO (answer engine optimisation) and AI SEO are different names for the same goal: showing up in AI-generated answers. We call it AI search optimisation.

What’s the difference between GEO and SEO?

SEO helps your pages rank in search results. GEO helps your business appear inside the answers AI tools write. They share the same foundations, so the best results come from doing both.

Getting found by AI

How do I get my business mentioned by ChatGPT, Claude and Gemini?

Make sure your website clearly answers the questions your customers ask, your business details are accurate and consistent everywhere, and trusted sites mention you. There’s no shortcut, but those three things make a big difference.

How do I appear in Google’s AI Overviews?

Start with solid SEO, then give clear, direct answers to the questions people search for, backed by structured data and a site Google can crawl easily. Google chooses the sources, so we focus on making yours an easy choice.

Working with us

How long does GEO take to work?

You’ll usually see technical and content improvements within the first few months. Showing up more often in AI answers tends to build over several months, and we report progress every month.

How much does GEO cost?

It depends on the size of your site and how much content is needed. The best place to start is the free snapshot, then we’ll recommend the right level of support.

Free AI visibility snapshot

Want to know what AI says about you?

We’ll ask the main AI tools the questions your customers ask, then talk you through who comes up and what we’d do next.

Get your free AI snapshot

Claude · ChatGPT · Gemini · Google AI Overviews