AI is helping everyone deepen and widen their skills
The recent wave of AI tools is changing the way we work. What once required years of training, specialisation, or collaboration can now be explored, tested, and iterated upon by almost anyone. This doesn’t make experts obsolete, but it does mean the shape of expertise is changing.
There are two big shifts happening.
First, AI helps people go deeper with the skills they already have. Developers can work faster. Writers can craft tighter content. Designers can explore more iterations without doubling the time. This depth means we spend more time on the meaningful, high-value work that really makes a difference.
Second, it allows people to expand their range. You don’t have to be an expert to build something useful. A developer can produce polished design drafts. A marketer can sketch out a functional prototype. A business owner can pull insights from raw data. AI gives people a level-up button—not just to get better at what they do, but to try things they never thought they could.
At Versantus, we’re seeing this reflected in the types of work our clients ask us to do.
Traditionally, our work has fallen into three categories:
- Client work that every day tasks clients could often do themselves but sometimes asked us to help with—either to save time, reduce hassle, or bring in a bit of extra expertise.
- Our work requiring specialist skills—complex builds, technical integrations, or architecture that goes beyond what in-house teams typically handle.
- Wish list work that was rarely scoped or completed—because it was too expensive, too complex, or simply not possible within budget or timeline constraints.
But capabilities are shifting.
With AI, some of the work that used to be prohibitively expensive is now within reach. The jobs clients used to rely on us for can increasingly be handled in-house. And the once impossible? Now it’s just difficult.
This means we can say “yes” to more ideas—and help our clients do more on their own, too.
What we’re heading towards is a more collaborative, empowered, capable landscape where agencies like us aren’t just service providers, but enablers. And AI is accelerating that shift.
How we’re helping our clients shift their capabilities
At Versantus, we’re not just observing the changes AI brings—we’re actively supporting and accelerating them.
We’re investing heavily in both our team and our tools. That means giving our people the skills and confidence to go deeper and wider, while equipping them with the right technology to work faster, smarter, and more creatively. It’s about combining human capability with the best of what AI can offer.
We’re also helping our clients do the same. Through training, coaching, and practical support, we’re opening up the art of the possible—showing what can be achieved when teams are equipped with the right tools and mindset.
That includes:
- Running innovation days where we co-create with clients using AI tools, getting from idea to working prototype in record time.
- Turning client prototypes into polished products, recognising that customers increasingly want to start projects themselves and hand over halfway.
- Developing and delivering training courses, tailored to help non-technical teams level up and make informed decisions.
- Offering strategic consultancy, helping businesses understand their internal capabilities, navigate compliance and regulation, and plan realistic AI adoption roadmaps.
We believe innovation doesn’t have to be expensive or slow anymore. With the right support, most organisations can do more than they think—and we’re here to help make that happen.
If you’re wondering what AI could help you tackle next, chances are, it’s more than you think.