What we do
Get your business into the AI answer
When your customers ask Claude, ChatGPT or Gemini who to talk to, the answer names just a handful of businesses. We help make sure yours is one of them.
Generative engine optimisation (GEO) is how you get mentioned, cited and recommended in the answers that AI tools like Claude, ChatGPT and Gemini write.
Get your free AI snapshotHow our GEO service works
From your first snapshot to steady, measured progress
Generative engine optimisation is ongoing work, not a one-off fix. We start with a snapshot and an audit, then improve and measure how often you appear in AI answers, every month.
Getting started
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Free
Free AI visibility snapshot
We ask the main AI tools five questions your customers would ask, then talk you through who comes up.
- Claude, ChatGPT and Gemini
- Where you appear
- Who appears instead
- One-page summary
- Short call
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2 days
Onboarding audit
A deeper look at how AI tools see you, and why. New clients also get an SEO foundations check.
- 20 to 30 buyer questions
- Sources AI quotes
- How you’re described across profiles
- Pages that need direct answers
- Crawling and indexing
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Live review
Baseline and plan
We measure your starting point on visibility, content quality, technical readiness and business impact, then agree priorities with you in a live review.
- Mention rate and share of voice
- Content score
- Technical readiness score
- AI referral tracking in GA4
- Priority plan
Then, every month
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Ongoing
Monthly work
Steady improvements across your site, your content and what others say about you.
- Structured data and schema
- Speed and crawl fixes
- Answer-first pages and FAQs
- Topic clusters
- Reviews and listings
- Digital PR via our partner
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Weekly or monthly
Tracking
Your buyer questions are re-run weekly or monthly, so we can see what’s changing.
- Mentions and citations
- Share of voice vs 3 to 5 competitors
- Pages AI tools quote
- Visits and enquiries from AI
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Monthly call
Scorecard and review
A clear report against your baseline, then a call to agree what we do next.
- Four-part scorecard
- One visible win
- Next month’s priorities
- Quarterly progress review
Then we go again, building on what worked last month.
Why now
Why invest in GEO?
Search is growing, not disappearing. Google still matters, but more questions now get answered straight away, in Google’s AI Overviews and AI Mode or in AI tools like Claude, ChatGPT and Gemini.
If you’re not part of that answer, a competitor probably is. Generative engine optimisation builds on good SEO, so the two work best together.
Working with Versantus
Your GEO team, all under one roof
Getting picked by AI comes down to the things we already do every day: a website that works properly, content that answers real questions, consistent information wherever you appear, quality backlinks from respected sites, and tracking you can trust.
- A multi-talented team. Our people work across SEO, development, content and data, so we can fix things ourselves and show you what changed.
- We use AI every day. We know how these tools think and where they trip up.
- Any platform. Drupal, WordPress, Umbraco, Shopify and more.
- Honest reporting. No promised rankings or guaranteed mentions, just a clear scorecard every month, measured against where you started.
Versantus has become an invaluable partner in our online success
FAQs
Your GEO questions, answered
Straight answers about generative engine optimisation, how AI tools choose who to recommend, and how we help you show up.
Something else on your mind? Ask us directly.
Understanding GEO
What is GEO (generative engine optimisation)?
GEO is the work of helping your business get mentioned, cited and recommended in answers from AI tools such as Claude, ChatGPT and Gemini, and in Google’s AI Overviews and AI Mode. It builds on SEO, focusing on what these tools need to trust and quote you.
What’s the difference between GEO and AEO?
AEO (answer engine optimisation) is one part of GEO. It focuses on being the answer: clear, direct responses to specific questions that tools like Google’s AI Overviews can lift straight from your page. GEO is broader. It covers how AI tools understand, trust and recommend your business as a whole, from your website and content to reviews, listings and what other sites say about you.
What’s the difference between GEO and SEO?
SEO helps your pages rank in search results. GEO helps your business appear inside the answers AI tools write. They share the same foundations, so the best results come from doing both.
Getting found by AI
How do I get my business mentioned by ChatGPT, Claude and Gemini?
Make sure your website clearly answers the questions your customers ask, your business details are accurate and consistent everywhere, and trusted sites mention you. There’s no shortcut, but those three things make a big difference.
How do I appear in Google’s AI Overviews?
Start with solid SEO, then give clear, direct answers to the questions people search for, backed by structured data and a site Google can crawl easily. Google chooses the sources, so we focus on making yours an easy choice.
Working with us
How long does GEO take to work?
You’ll usually see technical and content improvements within the first few months. Showing up more often in AI answers tends to build over several months, and we report progress every month.
How much does GEO cost?
It depends on the size of your site and how much content is needed. The best place to start is the free snapshot, then we’ll recommend the right level of support.
Free AI visibility snapshot
Want to know what AI says about you?
We’ll ask the main AI tools the questions your customers ask, then talk you through who comes up and what we’d do next.
Claude · ChatGPT · Gemini · Google AI Overviews