Insights from the Versantus team

Personalisation isn’t a new trend, it’s been a definable practice since the early 2000s. However, with increased user data collection and decreased attention spans, capturing audiences with targeted messaging is vital to stay relevant in the current digital landscape. If you’re looking to provide...

Cookie consent and privacy data laws have become tighter in the last year. What was deemed acceptable last year, is far from best practice now. With more businesses coming under the spotlight for non-compliance, getting it right now is an important step for your business. In this post, we’ll detail...

One of our core values at Versantus is Being Good. This doesn't just cover how we do business and our commitment to a greener future, it also applies to the wellbeing of our team. Throughout the pandemic we’ve done our best to create a safe, supportive environment in the physical office and in our...

As the climate crisis worsens by the day, we each have an individual responsibility to uphold the security of future generations by protecting our planet. It’s no longer ‘good enough’ to choose digital over physical material, switch the lights off when they’re not in use or recycle our plastic; we...

You’ve launched your app and now you’re waiting for users to flock, except all you can hear is crickets. You’re not alone, which is why we’ve detailed a few ways you can gain traction from qualified users for your new app. By the end of this post you should have some ideas to get started on right...

If your business is looking to develop an iOS app, you might be tempted to get the ball rolling as soon as possible - but wait! Arming yourself with knowledge about the possible obstacles you’ll come up against is vital to a successful app project. Here are five considerations to review before you...

The rise in slow-loading websites, intrusive pop ups and unexpected page shifts has led Google to crack down on poor user experience (UX). With the inclusion of Core Web Vitals to Google’s ranking factors, knowing how your website scores and improvements you can make will help you stay afloat once...

There’s an app to compliment most areas of our lives, and in February alone there were 88,500 new Android apps. With all this competition, is it too late for your business to get a share of the app market? We don’t think so. Here are just a few key reasons why apps are a great investment in 2021. As...

Developing a native app is no small feat, and choosing between iOS and Android is no different. The operating system you choose could determine whether your app is a success or not. In many cases your app and offering will naturally lend itself better to one operating system, so here’s what you...

Interactive maps are web-based maps that allow users to click, pan and zoom for further information. They can be geographical maps to show location-specific data, or use layers to showcase multiple data sets. Some interactive maps use geo-tagging technology, where a GPS system is used to identify...