Business

Make sure you're getting the best out of your technology, with tips from the Versantus team.

 
Paloma
Paloma
23rd Jul 2021

How to get started with website personalisation for increased conversions

Business
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Technology
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UX design
Personalisation isn’t a new trend, it’s been a definable practice since the early 2000s. However, with increased user data collection and decreased attention spans, capturing audiences with targeted messaging is vital to stay relevant in the current digital landscape. If you’re looking to provide...
 
David
David
22nd Jun 2021

Cookie consent: what you need to know in 2021 (so far)

Business
Cookie consent and privacy data laws have become tighter in the last year. What was deemed acceptable last year, is far from best practice now. With more businesses coming under the spotlight for non-compliance, getting it right now is an important step for your business. In this post, we’ll detail...
 
David
David
5th May 2021

Reasons to invest in mobile app development in 2021

Mobile apps
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Technology
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Business
There’s an app to compliment most areas of our lives, and in February alone there were 88,500 new Android apps. With all this competition, is it too late for your business to get a share of the app market? We don’t think so. Here are just a few key reasons why apps are a great investment in 2021. As...
 
Sam Cranwell
Sam Cranwell
26th Apr 2021

How interactive maps can improve user experience on your site

UX design
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Business
Interactive maps are web-based maps that allow users to click, pan and zoom for further information. They can be geographical maps to show location-specific data, or use layers to showcase multiple data sets. Some interactive maps use geo-tagging technology, where a GPS system is used to identify...
 
Sam Cranwell
Sam Cranwell
20th Apr 2021

Mobile app accessibility: why it's important and what you can do about it

UX design
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Mobile apps
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Business
If accessibility has been an after-thought in your mobile app’s design and development process, this article is for you. With multiple countries enforcing accessibility laws and regulations to ensure business online also serve disabled and impaired users, accessibility should be on your priority...
 
Paloma
Paloma
16th Apr 2021

3 mobile app trends for 2021

Mobile apps
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Technology
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Business
The latest mobile app trends are focused on improving usability and creating new digital experiences. These trends are set to change the way users consume content and interact with apps. Adapting your app to accommodate these trends will ensure you’re exceeding user expectations. Here are the three...
 
Matt
Matt
16th Apr 2021

Custom-built site vs WordPress theme: which is best for your business?

Business
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Wordpress development
Choosing between a custom-built site and a WordPress theme can be a minefield. Custom sites are built from the ground up by a developer or web development team. With bespoke designs and no functionality restrictions, custom-built sites are the go-to option for many businesses. However, WordPress...
 
Jo Bruce
Jo Bruce
1st Mar 2021

Team question challenge - Roger Mathew

About Versantus
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Business
Roger Mathew, Senior Developer, takes on the Team Question Challenge. He'd love to be writing the next bestseller in the Magdalen Arms or chatting to Jesus via Zoom. However, he's more likely to be found watching The Princess Bride with a plate of his Grandmother's apple crumble. Meet Roger Mathew...
 
Matt
Matt
8th Feb 2021

Marketing automation features to help your business' digital growth

Business
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UX design
Bespoke brand experiences drive repeat conversions and prolonged engagement, but personalising marketing material can be a large task to undertake. This is where marketing automation comes in. Marketing automation allows you to streamline your marketing processes and make them more effective. Here...
 
David
David
8th Feb 2021

Voice commerce: the pros and cons for your ecommerce business

Business
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Alexa & Google Assistant
Voice commerce allows customers to purchase products or services through a voice-enabled smart device, such as Google Home or Amazon Echo. Using this technology, ecommerce businesses can provide their customers with a unique purchasing experience. The more developed AI becomes, the easier it’ll be...